Project Requirements

• Replace the unstable WordPress website with a scalable, high-performance custom platform.
• Create a responsive, mobile-friendly UI that enhances user experience.
• Build a custom admin panel for better control of products, orders, and user roles.
• Improve website uptime and reduce page load times.
• Implement a secure checkout system with popular payment gateways.
• Ensure scalability for future feature enhancements and growing traffic.

Key challenges

• Frequent crashes of the existing WordPress-based website, especially during traffic spikes.
• Slow website speed, leading to poor user experience and high bounce rates.
• Limited customization options in the CMS for managing complex healthcare product data.
• Security vulnerabilities inherent in generic CMS setups.
• The need for a tech stack upgrade without losing SEO and customer history.

Solution Implementation by OpenTeQ

Custom Web Application Development

OpenTeQ Technologies designed and developed a fully customized web application using ReactJS for the frontend and Node.js for the backend, optimized for healthcare e-commerce.

Frontend (ReactJS):

• Developed a clean, user-friendly, responsive UI
• Enabled faster load times with component-based architecture
• Integrated Bootstrap and custom CSS for a consistent brand feel

Backend (Node.js):

• Built robust REST APIs for product, order, and user management
• Scalable infrastructure to handle growing product catalog and traffic
• Secure payment integration with encrypted transactions

Admin Panel:

• Custom admin interface for real-time inventory, pricing, and order control
• Role-based access for team members and vendors

Migration Strategy:

• Migrated essential product data from WordPress to the new custom system
• Preserved SEO URLs and meta data to retain search engine ranking

Results

After implementing the customized web application developed by OpenTeQ, Cureka experienced significant improvements across all major performance metrics. The website uptime increased from 92% on the WordPress platform to a stable 99.9%, ensuring consistent availability for users. Page load speed, which previously ranged between 5 to 7 seconds, was reduced to under 2 seconds, greatly enhancing user experience. Conversion rates, which were previously low, saw a remarkable improvement of 45%, while customer satisfaction shifted from poor to highly positive due to faster performance and a more intuitive interface. Additionally, administrative efficiency improved drastically, transitioning from limited capabilities to streamlined operations with a custom-built admin panel, allowing for better control over product and order management.

Highlights:

• Seamless user experience across devices
• Faster checkouts and improved engagement
• Custom tools to manage healthcare SKUs and track order lifecycle