Everyone needs a website in today’s online world, but everyone cannot design an effective business website. Many people think that website design is as easy as downloading a template, but there are many aspects to website design that need to be considered to make it functional and user-friendly. These design principles take your website beyond just looking good and make it an asset to increase your brand value. In today’s blog, we will discuss a few of the key design principles for an effective business website.
A well-designed website caters to the needs of the target audience or users. There needs to be a clear purpose for a website that translates into every page and section of the website. This purpose needs to be aligned with the goals and strategies of your business. Without purpose, the user will be confused regarding the information on the website and may also be overburdened with information that has little or no value for them. The pertinent question to ask is what do you want to achieve with your website? This can be to encourage users to sign up for newsletters, contact you for knowing more about your services, order your products, etc.
Navigation design is the backbone of a website which makes it possible for visitors to experience your website as intended. From categorization of products and services to organizing information and planning visual elements on individual web pages are all a part of the navigation strategy for a website. This creates a hierarchy or a logical flow of information that enables the user to better understand your offerings. An intuitive navigation design helps the user to find the smallest bits of information easily and reach relevant content on the website. Creation, testing and validation of this design are crucial and are a primary focus of designers.
Typography is a powerful tool of expression and plays a major role in making the website. A font style or size can completely transform the look and meaning of content on the website. Typefaces can help in creating a brand or visual identity and delivering clear messaging to users. Aspects like the weight of the font, scaling, contrast ratio, and responsiveness are all a part of finalizing the typography for a website.
The importance of visual appeal for a website is undeniable. It not only gives the website a clean and professional look but also aids in navigation. Balance and harmony are essential in creating an impactful webpage design to create a unique visitor experience. Carefully planning visual hierarchy and white spaces can make the website and help in showcasing the message most effectively. Alignment, proximity, grouping, etc. are all concepts that website designers study closely to make the website cohesive and flow seamlessly.
Users visit websites from a range of devices. The most popular of these are mobile phones. It is imperative to ensure that the website is presented well on all types of devices and screen sizes. All primary features and components of the website must function desirably on all types of devices. Failure to acknowledge the importance of a responsive design can result in a poor impression on visitors and the purpose of the website being sidelined. Responsiveness is an integral part of website testing and validation. Web designers can optimize designs for various devices to ensure the best user experience.
Design trends keep evolving, but the core principles behind design remain the same. A professional web designer helps you in quickly leverage design principles to create an effective business website. Our team of web design experts has created numerous websites that are visually appealing, purpose-driven, and user-friendly. At OpenTeQ, we have mastered the art of web design and provide customized websites to suit your brand.